Why We Double-check That You Want To Subscribe

When you first ask for a download, to be added to our list, or something similar, we ask you to confirm this choice.

There are three reasons for this - all to improve your security and ensure you only get what you want in your inbox.

These 3 reasons are to protect you from:

  1. Anyone who knows your email address.
  2. Us
  3. Yourself

The first one is surprising, but there is nothing to stop anyone entering any email address (even yours) into a sign-up form.

This might be a joke, an error, or even malicious. After all, who knows what you will end up being sent.

The second one is what is behind much online privacy legislation. For too long, people were bombarded with emails they neither wanted nor asked for.

However, we take an even stricter view. We only want people on our list who genuinely want to be on it.

This leads us to the third.

You might wonder why you might need protecting from yourself, but ask yourself this. How often have you signed up for stuff, but never opened, read, or actioned any of the stuff you received?

I know that I have done that many times, cluttering up my inbox.

So, for those three very good reasons, before we send you anything, we ask you to confirm that you do indeed want to receive it.

If you've changed your mind, or it wasn't you who submitted your details, then you don't have to do anything.

We'll send you a couple of reminders, just in case.

But we will only add you to our list if you confirm that you are happy for us to do so.

Don't worry, you may unsubscribe at any time.

And once you've confirmed you are happy to receive emails from us, you won't have to go through this process for any future downloads you want to receive.